The Art of Branding Yourself

Lately I've been hearing a lot about the idea of ​​branding yourself. I found an article from Investor's Business Daily that talks about the Art of Branding Yourself in Business.

The author, Gary Stern uses David Bach, the author of books like Smart Women Finish Rich and Automatic Millionaire, to illustrate the idea of ​​branding yourself.

Bach did not set out to be the Wells Fargo Investment guru. As a CPA he wanted to teach financial seminaries to women, mainly widows and divorceses. Thus he wrote Smart Women Finish Rich, because his passion was teaching people about money.

Bach says "I wanted to bring my message to millions of people, change their lives by making complicated issues simple and get people to take action. make an impact. "

David Bach had the ability to teach people about money. This is where he felt he could add value to his clients. This was his brand.

Stern quotes Rick Haskins (Author of "Brand Yourself") that "Since Corporate America has exploited many people, attaching a name and a face to a brand is becomg more important."

This is so true is not it? People have no idea who to trust anymore. By branding yourself as an expert and as someone who has truly had their clients best interests at heart, you will become trustworthy in their eyes.

So how does this relate to you and your MLM business?

Here's a fact. For the most part people have a preconceived awareness of what an MLM or direct sales business is. Their mom was in Avon or had a cousin in Amway or something. So if your prospect has seen these people do it, and fail, then what do you have to offer them?

This is where most people begin to start selling their business opportunity. "We're debt free," or "We're ground floor" etc.

In your prospect's mind, he's saying "Who gives? How are you going to help me succeed?"

See, where most people start selling their business opportunity, this is where you should start selling yourself, selling your brand.

"I can help you because …"

"I have your solution …"

This is what Bach did for his clients. He welcomed on his knowledge and showed that he was out to help his client. Bach had their best interest at heart.

The best way to start your brand is by becoming an expert about your business opportunity and your products. Why? Because knowing this will allow your prospect to trust you and, most important, follow you.

Here's the list of strategies that Stern says has worked for Bach:

1. Tap your passion: Identify your own passions and purpose in life.

2. Become skilled at generating publicity: This is getting your name out there. You can easily do this with Google AdWords or using Internet Marketing strategies, like Magnetic Sponsoring.

3. Keep it Simple: Stick to the basics by only focusing on what your client / prospect wants and what they need to do in order to get what they want.

4. Evolve the Brand: Start with a niche then begin to expand into other niches. When you become in expert in say home care, then become an expert in nutrition and service those type of clients.

5. Create Multiple Revenue Streams: What is meant here is create multiple revenue streams to your business. You can do this with affiliate programs. Or you can market your own information product like an ebook or brochure about your business opportunity.

6. Secure Sponsors: Again this refers to affiliate programs such as Magnetic Sponsoring. You can use Dillard's information product as tool to help grow your business and get clients.

7. Know your target audience: This is critical. Your target prospect is not your uncle who's plopped in front of the TV right now. Look for people who are looking for your products or your business opportunity.

These strategies are just a thumbnail sketch of what you can do to enhance your business. Obviously when you go into depth in each of these strategies there is a lot to learn. There are plenty of resources out there to help you grow your business.

A true entrepreneur will do whatever it takes, right?

Remember to add value to your prospects by explaining what you have to offer them.

Baby Clothes Overstock and Clearance Items – Why Donating Makes Sense

Retail clothing storeowners inevitably face the same situation year after year – a surplus of last season's styles in some form or another. This is good news for the consumer, as prices on these items are typically slashed well below retail in order to make room for new products. But what to do with the clearance items that remain on the shelves well into the next season? Or what if there simply is not enough room to hang on to these items any longer once new products arrive? Storeowners who find them facing these questions may want to consider donating overstock and / or clearance items to a worthy charitable organization.

In many cases, making a sizeable donation will not only benefit the many people touched by the organization receiving your donation, it may make a positive impact on your bottom line by allowing your business a tax write-off at the end of the year. If you are considering making a sizeable donation, you may first want to contact your tax advisor to discuss how the donation would affect your tax scenario.

It is advisable to spend some time researching potential organizations prior to donating. There are seemlessly countless organizations out there that are willing to take donations of clothing and accessory items. When choosing an organization, make sure first and foremost that the organization is not-for-profit, as this ensures the potential tax-benefit of donating. It may be easier to locate large national organizations, but it is worth to research smaller local organizations as well. These local organizations often do not receive the level of exposure necessary to meet their demands at the same level as larger organizations. As is the case in so many situations, the internet is generally the best source of information for researching charitable organizations. In addition, consult your local phone book, and ask around. Chances are you already know someone who has some sort of connection to a local charity – use those connections!

Once you have selected a non-profit organization to receive your donation, it is important to obtain a single point-of-contact within the organization. This person can organize the receipt of your donation, which in many cases can be arranged to take place at your business or warehouse. It is a good idea to provide an itemized list of the donation, including wholesale value, to your point-of-contact at the time of the donation. This list will not only help to document inventory in your records, it will also be a helpful tool for the charity to reference while incorporating the donation items into their existing product supply. In turn, ask that they provide you with a "letter of receipt", acknowledging and referencing the value of the donation. This letter will provide documentation that will be needed to validate the tax write-off. Be sure to discuss the significance of this letter with your point-of-contact prior to making the donation, and follow-up soon as the donation is made to be sure the letter is generated in a timely manner.

Pitlochry Vacations – What To Do When Visiting Pitlochry

Pitlochry vacations are now becoming increasingly popular not only with those who live in the UK, but also with tourists from around the world. Not only does this area of ​​Scotland offer some really stunning scenery but also there are plenty of other things that one can do while staying here.

In this article, we take a look at some of the attractions that you may want to consider visiting during a stay in Pitlochry. Surely, you may find that you need to stay more than a few days in order to enjoy everything that this town and the surrounding area have to offer.

1. Pitlochry Dam – This was built because a power station was needed to provide electricity to the area. When it was built, a new loch was also created and because of this, they had to build a salmon ladder, which allowed the salmon to get upstream, where they would breed.

During your visit to the dam, you are able to see a portion of the ladder that has been enclosed in glass to view just how the salmon make their annual journey to their breeding grounds. This actual exhibition is open from Easter until the last Sunday of October from 10.00 to 17.30 each day.

2. Eradour Distillery – This is the smallest of all Scotland's distilleries and upon your visit will be provided with a wee dram (small glass) of the whiskey that they produce. Tours of the distillery take place regular through the year, but during the winter months (November through to February) there opening hours are different from those in the summer.

3. Killiecrankie Visitor Center – This is to be found outside Pitlochry on the A9 and it is here where you can learn about the Jacobite Rebellion that took place in 1689. It was this rebellion, which was harvested to gain independence for Scotland from England. However, the leader of the rebellion a gentleman called John Graham was killed at the battle, which occurred at Killiecrankie, and this rebellion was defeated by the English troops.

4. Loch Rannoch – This is one of the largest and longest lochs in Scotland and is a short drive away from Pitlochry. This loch is in fact famous as it is actually included in Robert Louis Stevenson's book Kidnapped because he was so impressed with the loch's setting.

Along with the attractions, we have mentioned above when it comes to Pitlochry vacations you will find that there are plenty of other things one can do. Why not spend some time exploring the surrounding countryside. Alternately, if you are feeling a little more adventurous then why not try some water sports which can be found at many of the surrounding lochs.

There are lots of hotels and guest houses in Pitlochry to make your stay a pleasant one. You can then relax and take in the joys of this beautiful part of Scotland.

Traveling in Mexico: Internet Cafes in Mexico City’s Zona Rosa

INTERNET CAFES IN THE ZONA ROSA

While you're tooling around Mexico, you'll want to stay connected. Mexico City has excellent internet café facilities even for those who Spanish is not the greatest. English is spoken in many internet cafés in the Zona Rosa and Historic District. Here are some of your e-café options.

Café Internet Victal

Address: Hamburgo No. 108 local 101 at the corner of Genova

Phone: 514 – 4161, 672 – 3821

With a going rate of 20 pesos per hour, this is one of the cheapest full-service Internet cafés in the area. Chats, computer games, and office programs (word, Excel, etc.) are also available. The staff is knowledgeable and helpful. The Victal is open from 9am to 9pm Monday through Saturday and is open on Sundays half a day. There are many computer-related services available – if it has to do with computers, they can probably do it or have it. Getting into the place is tricky at first. From the corner of Genova walk down Hamburgo about a quarter of a block. Enter the building through an arcade doorway and go up to the second floor. The entrance will be there but you'll have to look closely for the signs. The only visible signs from the street are above your head at the second story level with no clue for finding the entrance. You may have a short wait to get onto a computer but this place is worth the trouble.

Coffee Net – Zona Rosa

Address: Florencia No. 35 Local E (between Hamburgo and Londres)

Phone: 533 – 0844, 533 – 1760

An Internet café – cafeteria featuring a variety of gourmet sandwiches, salads, gourmet coffes and cappuccinos. The hourly rate is 25 pesos. Services are acceptable quality but a bit costly. Centrally located with good quality but pricey food.

Coffee Mail

Address: Amberes No. 61

A 24 pesos hourly rate internet café with standard fare. Similar in structure and price to Coffee Net but with less selection of sandwiches, coffees and foods. Regular customers typically come in to check or send e-mails. Other services are available but not heavily used.

Café Internet Red 2000

Address: in the Insurgentes metro station plaza

Phone: no phone

After exiting the metro at the Insurgentes station, this Internet café is in the outside plaza surrounding the station entrances. Long distance phone services are available through the internet. Rates are: 15 minutes 8 pesos, 30 minutes 16 pesos, 45 minutes 24 pesos, one hour 30 pesos. Only sodas and packed snacks are available.

Conecte Cafe

Address: Liverpool No. 140 (near Amberes)

Phone: 587 – 6179, 587 – 7737

A very well run internet café with full computer services including scanner, photoshop, translations, printing, Microsoft office and MP3 software available, all at reasonable rates. The internet use rate is 20 pesos per hour but there are only a few computers. Located across from Harmon Hall and Quick Learning building. There is also another Zona Rosa location at Genova No. 1. 71 on the first floor near Londres.

NOTE: There are other Internet cafés around the Zona Rosa area with varyingly higher prices for similar services.

In the Historic District:

LAFOEL Internet Service

Address: Doncelles No. 80 first floor (two blocks from the cathedral)

Phone: 512-3584, 521-2978

Open Monday to Friday from 9 am – 8 pm and Saturdays from 10 am – 5 pm. Rates for services are: 10 pesos for 15 minutes, 20 pesos for 30 minutes and 30 pesos for one hour. Conveniently located near the Zocalo but a bit on the high side for service costs. Okay just to check mail or send a quick message though. They also rent computer equipment. Just be sure to confirm the rates before signing anything or leaving the promises with equipment.

Finally, be sure to check out my other articles in the two continuing series: Teaching English in Mexico and Traveling in Mexico. If you would like more information, have questions or comments, the author can be e-mailed, see below.